True Religion Brand Jeans was launched in the winter of 2002 by husband and wife team Jeff and Kim Lubell. The meshed their two different personalities -- he's classic rock, she's hip hop and R&B -- to create the ultimate hippie jean line adored by those who know fashion for their cool design, rich colors and curve hugging fit (I dare you to find a more comfortable jean. Dare you!) The Los Angeles-based duo has brought premium denim to the next level with their fashion forward seams, hand-sanded vintage washing, and remarkable embroidery. The line includes jeans for men women and children, as well as a myriad of colored corduroy pants, skirts, shirts, shorts, jackets, blazers, hoodies and T-shirts.

You could True Religion Jeans movie stars in their own right. Yes, celebrities wear them, but they have also appeared in tons of movies like "Cake" with Heather Graham, "The Fog" with Selma Blair, "Domino" with Keira Knightly and "Dukes of Hazzard with Jessica Simpson. They have also appeared in major magazines like Elle, Bazaar, InStyle, Los Angeles Magazine, Lucky, Vogue, and GQ, to name a few.

While it's surely nice for your jeans to be recognized by the mass media, Jeff Lubell is in the business for the love of fashion. He has said: "My life is about fashion. The inventors of fabrics, who knew everything. The fiber mixers and weave makers who brought our modern characteristics of stretch and fit and strength to clothing. Without them you would not have shirts that need no ironing, or jeans that fit snugly, yet move. Without them I would not know how to choose the softest, most lustrous, comfortable and flattering denim for your jeans. So without them you would not have the best jeans in the world!

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I joined the denim revolution in 1998. There were many brands of jeans, but none I wanted to wear. So I created the Bella Dahl, Jefri Jeans, and then Hippie Brand labels. You know them. (You've seen them on Britney Spears and Tara Reid.) Now there is True Religion Brand Jeans. The superstar of jeans. There is always something unique, something indefinably amazing about a superstar. A superstar is constantly creating, innovating, staying ahead. Like True Religion Brand Jeans. They will always be one step ahead. You can be one step ahead too. Wear True Religion Brand Jeans."

True Religion Jeans are available in fine department stores like Nordstrom, in boutiques across the country and in True Religion stores.

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